In positioning Quizzify as the "magic bullet" against the as-yet-unwritten rules coming out of AARP v. EEOC, we have implicitly assumed that everyone would already know that Quizzify succeeds on its own merits, regardless of the regulatory environment, to improve health behaviors and reduce costs.
Simply playing the game should be convincing enough. If you learn lots right on the spot, you’re not alone. We recently received permission from a client to publish survey results, which show that Quizzify teaches many employees to change both healthcare purchasing and lifestyle behaviors.
SPOILER ALERT: These results are very favorable. However, in the immortal words of the great philosopher Dizzy Dean, it ain’t braggin’ if it’s true.
This survey was done by the customer, not us. Our only input was to advise them to do something unprecedented in this field: survey dropouts as well as active participants (since, as engineers say, you learn more from one bridge that falls down than from 100 that stay up), which they did.
This is a household name, and we are authorized to give out the name on request. They have thousands of members, of which 288 active users, non-users, and dropouts completed the survey for almost no incentive (a drawing for one $50 gift card).
Likewise, we can provide the raw data (including all comments) upon request.*
97% (225 to 7) agreed that Quizzify is “a trustworthy source of healthcare information.”
98% (245 to 8) would “recommend Quizzify to co-workers.”
62% (180) agreed that Quizzify had “shifted their thoughts or attitudes about health or safety hazards,” while another 12% were “not sure.”
We'll show you the money...
While shifting thoughts or attitudes is important, the shorter-term impact (health improvement and savings) is in optimizing healthcare use patterns. This survey was done after only 7 months, so many people would not have had a chance to even consider a healthcare purchase, but even so:
11% (25 of 232) had already obtained healthcare they otherwise would not have obtained, while…
18% (42 of 232) had already decided to pass on healthcare they otherwise would have obtained.
The first is likely to improve health but costs money in the short term. Given the price of healthcare interventions and hence the total likely cost of healthcare interventions avoided, the second represents an intuitively very strong ROI on an offering that costs about $1 PEPM. The second also represents only a small dent in the large volume of unnecessary care performed in the US, and suggests that the 18% will increase over time. (Indeed, a smaller study we ourselves did for another customer shows that 18% figure will continue to trend upward for at least many more months.)
Even if the 18% never grows, consider the contrast to conventional wellness. Your own data will reveal that your high-risk population declines by only 1-2% year over year. Use our Wellness ROI Calculator to contrast the difference between Quizzify and wellness in both cost and effectiveness.
What did Quizzify users say?
Typically, employees don’t like conventional wellness programs. An excellent and comprehensive report published by WillisTowersWatson puts the U.S. wellness industry’s Net Promoter Score at -52, by far the lowest of any industry.
In sharp contrast, the comments on our client's survey were overwhelmingly favorable. Some excerpts:
“I thought it was fun and I got a couple answers wrong that I thought I knew.”
“It has been very informative!”
“Definitely recommend it is interesting and worthwhile.”
“I enjoyed the quizzes and some of the things I learned were surprising and counterintuitive to me.”
The customer also went to great lengths (at our suggestion!) to find things people didn’t like that could be improved*:
The #1 leading comment: we had many more questions in which the answer would lead people to procure less medical care than the opposite. That is unavoidable—because healthcare overuse is a vastly larger and a much more expensive problem than underuse. We are constantly looking for more questions in which the answer is to get more medical care. They just aren’t easy to come by. (On that note, a big thank-you to GlaxoSmithKline, whose next-generation shingles vaccine is a must-have for almost all employees over 50, and appears in several questions already.)
The #2 leading comment: people want their gift cards delivered more expeditiously. Our customer has now solved that problem.
The #3 leading comment: employees want more quizzes!
* To receive the full survey results (including comments) please email email@example.com. (An NDA may be required.)